Privacy Policy

Last Updated: November 6, 2026

Ultimate Martial Arts & Fitness Inc., operating as Ultimate Kickboxing for Women (UKB), is committed to protecting the privacy and personal information of our website visitors, prospective customers and members.

This Privacy Policy explains how we collect, use, store, protect and disclose personal information through our website, https://ukbkickboxing.com, and our related services and communications.

By using our website or providing personal information, you acknowledge the practices described in this Privacy Policy. Where required by law, we will obtain your consent.

1. Information We Collect

We may collect personal information when you visit our website, complete a contact form, inquire about our programs, schedule an appointment, register for services or communicate with us.

This information may include:

First and last name
Email address and telephone number
Program interests, fitness goals and voluntarily provided information
Appointment and class booking details
Membership and transaction information
Customer inquiries, communication history and preferences
SMS and email communication consent records
Website usage information, including IP address, browser type, device information and cookies

Providing personal information is generally voluntary, although certain information may be necessary to respond to inquiries or provide requested services.

2. How We Use Your Information

We may use your information to:

Respond to inquiries and customer service requests.
Provide information about our kickboxing, fitness and training programs.
Schedule and manage appointments, consultations and classes.
Process membership registrations and related transactions.
Send appointment confirmations, reminders and service notifications.
Communicate promotional offers and updates where permitted by law.
Follow up on program inquiries and provide relevant assistance.
Improve our website, services and customer experience.
Maintain accurate business records and comply with legal obligations.

We only use personal information for identified and appropriate business purposes or as otherwise permitted by applicable law.

3. AI Receptionist and Automated Communications

Ultimate Kickboxing for Women uses AI-assisted communication technology, including Sophie, our AI receptionist powered by Replify, to support customer service, lead inquiries, appointment scheduling and follow-up communications.

These services may include automated telephone calls, SMS messages and email communications.

Information provided during interactions with our AI receptionist may be processed and stored by authorized service providers, including conversation details, contact information, appointment requests and customer service notes.

Some telephone conversations may be recorded or transcribed for customer service, appointment management, quality assurance and related operational purposes. Where calls are recorded, we will provide appropriate notice and obtain consent as required by applicable law.

Customers may request assistance from our team through our contact information below.

4. SMS Communications and Consent

We may send text messages to customers and prospective members who have provided the appropriate consent or where otherwise permitted by applicable law.

Our SMS communications may include:

Marketing and Promotional Messages

Membership offers and promotions
Program updates and special events
Fitness and kickboxing opportunities
Relevant follow-up communications

Non-Marketing Messages

Responses to customer inquiries
Appointment confirmations and reminders
Class and scheduling information
Membership-related service notifications

Where applicable, marketing and non-marketing SMS consent are requested through separate, optional checkboxes.

SMS consent is not a condition of purchasing our products or services.

Message frequency varies. Message and data rates may apply.

You may reply STOP to unsubscribe from supported SMS communications or HELP for assistance. You may also contact us at info@teamultimate.ca.

We do not sell or share your SMS opt-in data, mobile information or personal information with third parties or affiliates for their marketing or promotional purposes.

Authorized communications and technology providers may process this information on our behalf solely to deliver our services and communications, subject to appropriate privacy and security obligations.

5. Email Communications

We may use your email address to respond to inquiries, provide appointment information, communicate service updates and send marketing communications where we have the appropriate consent or another lawful basis.

Promotional emails will provide an unsubscribe mechanism where required by law.

You may also request removal from promotional email communications by contacting info@teamultimate.ca.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve website functionality, analyze visitor activity and measure the effectiveness of our marketing.

Information collected may include browser details, device information, IP addresses, page visits and website interactions.

Where enabled, analytics and advertising technologies may process information in accordance with their applicable privacy policies and legal requirements.

You may adjust your browser settings to restrict or disable cookies. Some website functions may not operate as intended if cookies are disabled.

7. Sharing and Disclosure of Information

We do not sell or rent customer personal information.

We may share information with trusted service providers that assist us in operating our business, including:

Replify: AI-assisted customer communications and appointment management.
ABC Glofox: Customer relationship and membership management.
Calendly: Appointment scheduling.
Website hosting, email, payment processing and other authorized technology providers.

These providers may access or process information only as necessary to deliver their services, subject to applicable agreements and legal requirements.

We may also disclose information where required by law or necessary to protect legitimate legal rights.

Our commitment not to share SMS opt-in information for third-party marketing remains applicable to all such disclosures.

8. Data Protection and Retention

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration or disclosure.

Personal information is retained only as long as reasonably necessary for the purposes for which it was collected, including applicable business, legal and regulatory requirements.

Some authorized third-party technology providers may process or store information outside Canada, where it may be subject to the laws of the relevant jurisdiction.

9. Children’s Privacy

Our services and website inquiries are primarily directed toward adults.

Where information about a minor is required in connection with our programs, it should be provided by a parent or legal guardian.

We do not knowingly collect personal information directly from children through our public website contact forms without appropriate authorization.

10. Your Privacy Rights and Choices

You may contact us to:

Request access to your personal information.
Request corrections to inaccurate information.
Withdraw consent for optional communications.
Request information about our privacy practices.
Request deletion of personal information, subject to applicable retention requirements and legal obligations.

Withdrawal of consent does not affect processing that was lawfully carried out before the withdrawal.

Requests may be submitted to info@teamultimate.ca.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technologies, business practices or legal requirements.

Updates will be published on this page with a revised effective date.

We encourage visitors to review this policy periodically.

12. Contact Information

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

Ultimate Martial Arts & Fitness Inc.
Operating as UKB – Ultimate KickBoxing for Women

7025 Tomken Road, Unit 23
Mississauga, Ontario, L5S 1R6
Canada

Phone: (289) 946-2212

Email: info@teamultimate.ca

Website: https://ukbkickboxing.com

For information regarding our SMS messaging program, please also refer to our Terms & Conditions.